Wineux has been a true success story, exceeding 20,000 subscribers in its first years of operation. It was the first digital wine club that stood out for its membership model and personalized experiences, which led to customer loyalty and constant growth.

The Personalization

Aware that the world of wine can be complex due to the available information in the market, at Wineux, we created a purchasing process based on identifying the user’s preferences. Through an intuitive form, customers provided information about their personal tastes and preferences, which allowed the platform to recommend suitable wines for consumption and gifting. Graphics and other visual tools incentivized users to explore more and compare the recommended wines, which facilitated decision-making, making it shorter and more enjoyable for each use case.

This approach allowed wine lovers to enjoy a more personalized and meaningful purchasing experience, while the platform managed to stand out in a highly competitive market in physical retail stores. By making wine purchasing more accessible and attractive, wine e-commerce set the standard for a new generation.

At the end, users received their personalized wine package along with a detailed information sheet for each one and pairing suggestions to properly accompany them. This practice became a fundamental feature of the Wineux experience, allowing customers to deepen their knowledge of the wines they acquired and discover new ways to enjoy them. By providing detailed information about the wines, users could better understand their origins, flavors, and characteristics, which allowed them to appreciate the wine in a more meaningful way. The pairing suggestions, on the other hand, gave customers the opportunity to experiment with different food and wine combinations, enriching their gastronomic experience and helping users discover new flavors and textures.

Growing Strategies

At Wineux, we not only focused on selling wines but also on building communities around wine lovers and turning many people into wine tasters. Besides meeting the needs of consumers, we helped small wineries boost their businesses. Through partnerships with local wineries, we supported wine production and sales, while promoting diversity in the wine industry.

By working collaboratively with these wineries, we allowed consumers to discover new wines and experiences. Xipe focused on ensuring that all aspects of the Wineux business were working creatively and effectively. From creating the platform to implementing marketing strategies, we ensured that Wineux had a solid and successful presence in the market.

New Market Niches

Instead of limiting ourselves to the market of wine connoisseurs and lovers, we expanded our vision to reach those who had no knowledge of wines and began targeting niches that required high-quality products and services, such as embassies and resorts, which at that time had no suppliers’ attention.

Thanks to this strategy, we managed to expand our reach to Hawaii, China, and the United Kingdom.

We also successfully took advantage of other opportunities, such as special seasons like Christmas, which presented high demand. Therefore, we dedicated four months a year to serving this date and managed to increase business success.

From Zero To One Million

Bottles In 24 Months

The Strategy: Membership Marketing

Technology + Dev Team + Wine = Subscription Wine Club

We decided to scale Wineux founding all our strategy on a membership program. First, memberships have a much higher chance of achieving second shipping than a one-time transaction sale, with studies showing an 85% increase in repurchasing. This creates a consistent revenue stream and builds customer loyalty. Second, a membership program allows for predictable shipping costs, as the recurring fee covers shipping and handling. Finally, a membership program

can reduce marketing costs over time, as you can focus on nurturing relationships with existing members rather than constantly acquiring new customers.

Digital Marketing: Social Media

We created seasonal content to keep our community engaged and their interactions measurable. With our content and budget application strategy, we grew a network of 26,000 Facebook followers, 2,000 Instagram followers, 1,000 Twitter, and 12,000 email subscribers. Facebook was our main channel due to its impact in those times.

With a track record of success stories like this, we have supported numerous entrepreneurs and their organizations in achieving remarkable growth as tech companies, harnessing our expertise in membership business models. If you have any inquiries or need further assistance, please don't hesitate to contact us. We're here to help you thrive.