RCI is a prestigious company founded in Indiana in 1974 by Jon and Christel DeHaan. It is recognized as the undisputed leader in the timeshare exchange sector, offering its customers a wide range of options in more than 4,300 affiliated resorts and over 600,000 hotels in 100 countries worldwide. With a solid track record and reputation, RCI has positioned itself as the preferred choice for travelers seeking to enjoy high-quality experiences and exceptional service in their dream destinations.

Thanks to its remarkable growth, RCI has expanded its offering to provide customers with complementary services and memberships that further enhance their travel experience. In addition to its renowned excellence in timeshare exchange, RCI now offers a variety of additional services to meet all travelers' needs. These services include the option to rent cars, search for flights, acquire theme park tickets, and explore a wide range of exciting activities. With these additions, RCI has become a comprehensive provider with its memberships for those seeking a complete and worry-free travel experience.

The RCI business team approached us to address their main challenge. They were using an outdated billing system and performing many of their activities manually. Our mission was to migrate this long-standing system to a new one, enabling them to perform billing and reconciliations faster and more efficiently. By doing so, they could dedicate less time to these tasks and focus on activities of greater value and impact to their organization.

As a result, we implemented a modern technological solution that significantly optimized RCI's processes, allowing them to achieve higher levels of productivity and effectiveness in their daily work. The success of this implementation led RCI to establish a new contract with us, but this time with a different mission.

Next Stage: Personalization

We understood the challenges and needs of RCI, so we set out to offer them a solution that went beyond mere code. Given RCI's expansion across various countries through different strategies, they encountered multiple databases scattered across different locations with duplicated information. In this new challenge, our goal was to help them connect and unify those databases.

With all our work, we successfully provided RCI with a comprehensive understanding of each customer's journey through their services. They now have access to key information such as the purchasing process, frequency of purchases, and duration of the customer relationship. Additionally, they can identify the membership status of each customer and obtain valuable statistics that enable them to improve their services and offer personalized solutions. This holistic view of their customers gives them a competitive advantage, allowing them to adapt their strategies and effectively meet the needs and expectations of their customers. For the sales team, it is easier to create activation and follow-up marketing campaigns.

Upcoming: Inactive Customers

The project continues to progress, and we are nearing the completion of the second stage, which will allow us to tackle a new challenge: identifying inactive customers and understanding the reasons behind their inactivity. With the assistance of our talented development team, which combines exceptional business understanding skills, we have overcome the challenges posed by RCI, enabling them to maximize their potential. Soon, we will share the exciting details of this third stage, where we expect to generate even more impact on the organization and its ability to provide exceptional service to its customers.