HAMAC: Changing the real estate industry with an app

In today's fast-paced digital world, innovation plays a pivotal role in transforming industries. The collaboration between Xipe and Hamac, resulted in the development of a groundbreaking real estate app.


Co-creation: 

Hamac, a prominent player in the real estate industry, sought to tap into the booming demand for properties in Mexico's most popular tourist zones, including Tulum, Cancun, Playa del Carmen, Bacalar, Puerto Morelos, and more. Xipe, a leading digital solutions provider, designed the first version of a digital product to validate Hamac's innovative idea.


About the Hamac App: 

The Hamac app serves as a virtual real estate assistant, simplifying the property search process in the main touristic cities of Mexico. Users can effortlessly find properties for sale or rent, and the app offers a unique section dedicated to showcasing real estate opportunities with significant discounts. Hamac's focus on personalization ensures that users receive property recommendations that align with their specific tastes and preferences. 


Advanced Search Functionality for Enhanced User Experience: 

Understanding the diverse needs and preferences of potential buyers and renters, Xipe implemented advanced search functionality within the app. Users could effortlessly filter properties based on their specific requirements and property characteristics, resulting in a more accurate match for each user. This personalized approach ensured that users were presented with listings that were truly relevant to them. 

 

A Bidding War: Revolutionizing the Property Market: 

One of the standout features of the app was the introduction of a bidding war for properties. This exciting concept allowed users to compete for their desired properties, Hamac recognized the potential of this innovative approach, which resulted in increased user engagement and a surge in demand for the app. 


Concept to Reality in Record Time: 

One remarkable aspect of this collaboration was the speed at which we worked together to transform the concept into a tangible digital product. Despite the complexity and extensive functionalities of the app, Xipe managed to deliver the final version within an impressive timeframe of just 6 months. This accelerated development ensured that Hamac could swiftly capitalize on the market demand and gain a competitive advantage. 

 

Expansion and Customization: Taking the App to the Next Level: 

The success of the initial phase paved the way for further growth and development. Hamac returned to Xipe, this time with a request for a second phase of the project. Their goal was to offer personalized properties, enabling users to model their dream homes and obtain real-time quotations. 

 

This successful collaboration between Xipe and Hamac demonstrates the transformative power of innovative digital solutions in the real estate sector. By validating an idea, implementing advanced search functionality, and introducing a bidding war feature, Xipe enabled Hamac to revolutionize the way people search for and secure properties. With their commitment to providing a superior user experience, Xipe created an app that remains at the forefront of the real estate industry in Mexico. 

Share by:
gtag('config', 'AW-11286879717');