In February 2019, Xipe partnered with El T3mplo to create a new and engaging fitness experience for its members. Together, they aimed to enhance the experience for members and deliver fitness services that exceeded their expectations. We worked together to create something truly remarkable with the latest technology, innovative ideas, and a shared commitment to excellence.
However, a few months after they started their partnership, the COVID-19 pandemic struck and threatened gyms worldwide. The social distancing measures and lockdowns meant that people could no longer visit the gym or attend fitness classes in person. This presented a unique challenge for El T3mplo and Xipe, but they refused to let the pandemic disrupt their plans.
To overcome the challenge, we created a virtual experience allowing members to continue training from the comfort of their homes. In addition, they made a membership program called ANYWH3R that granted members access to real-time virtual training to interact with their coaches and classmates.
While building the technology to deliver virtual training was not easy, the Xipe team created a hassle-free experience for joining the virtual classroom. Carlotta, the owner of El T3mplo, designed a tremendous virtual training program that allowed everyone to enjoy the workout from home.
The transition was challenging, however. The pandemic created a lot of uncertainty, and members hesitated to keep their memberships active during the lockdown. Moreover, the coaches needed to gain experience engaging through a webcam, and the Xipe team had to deal with concerns about stability and bandwidth consumption.
Despite the challenges, the Xipe team delivered a product that exceeded expectations. The ANYWH3R membership became an attractive product around the fitness community, even beyond national borders, and soon people from Spain and the rest of Latin America joined the community remotely. The success of ANYWH3R has helped El T3mplo adapt to the current situation and become more user-centered in its product building and growth.
Overall, the partnership between El T3mplo and Xipe showcases the power of collaboration and innovation. Furthermore, it is a testament to the resilience and adaptability of human beings in the face of unprecedented challenges.
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